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Profile: Fine European Market

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  • Profile: Fine European Market

    News-Leader.com
    July 6, 2009

    PROFILE: FINE EUROPEAN MARKET
    Donna Baxter

    Owners: Krasi and Veronika Lukamov

    Hours: 9 a.m.-8 p.m. Monday-Saturday, 11 a.m.-6 p.m. Sunday

    Nature of the business:

    The aroma of imported Mediterranean spices drifts in the air at Fine
    European Market, a spacious, family-owned store with shelves colorfully
    stocked with foods from more than 25 countries.

    "We start with deli cheeses and cold cuts, hams, sausages and we have
    feta cheeses, wines, different pastas and pasta sauces... most all
    imported," owner Veronika Lukamov said.

    Breads -- baked by a German bakery in Colorado -- include European
    rye and wood oven rye (different color and shape of loaf). They also
    have chocolate cookies from different parts of the world.

    >From Eastern Europe there are specialties like small fish and caviar,
    pickled vegetables, tomatoes, vegetable spread and more.

    In the Middle Eastern and Mediterranean section are foods like couscous
    (small grain pasta) and falafel (made from crushed chickpeas or
    garbanzo beans) as well as lavash, a flat bread.

    "Armenian people use lavash for bread, but it's more like a tortilla,"
    Veronika said.

    Mediterranean appetizers include grape leaves and eggplant stuffed
    with rice.

    Veronika and Krasi make their own special dipping sauce for the
    grape leaves.

    Customer Ursula Green of Ozark, originally from Germany, stopped in
    to buy barrel pickles.

    "This is a very nice store... I come here all the time," said Green.

    "We want to provide customer service and make customers feel good so
    they'll know that we appreciate their business and they'll want to
    come back," Veronika said.

    She has been collecting e-mail addresses for a newsletter she will
    begin sending out soon about the arrival of new foods and specials
    as well as holiday gift ideas and recipes.

    "We will always have German, English, Italian and other specialty
    foods at Christmastime."

    The market has three employees in addition to the owners.

    How business started: The Lukamovs, both 33, arrived in Springfield
    eight years ago from Bulgaria and became U.S. citizens last year.

    They saw the need for a place to buy European foods.

    "Because there wasn't a store like this in Springfield, it was needed,"
    said Veronika. "We always had to go online to buy specialty cheeses,
    vegetable spreads and chocolate."

    To earn money to start the store, they drove a truck for five
    years. Veronika stopped driving when the store opened in August 2008.

    "We now own one 18-wheeler," she said. "Krasi still drives it to
    bring in the merchandise."

    Experience: Veronika received her green card during the five years
    she worked on a cruise ship.

    "We were invited into the country and I came with my husband," she
    said. "We had a very good friend who was in Springfield at the time. We
    needed somebody to help us so we came here and ended up staying."

    Challenges: The first challenge was starting a business totally new
    to them.

    "We got on the Internet and studied... started the paperwork... had
    to find out where we would get the product from," said Veronika.

    They renovated the store building themselves.

    "The economy was OK when we started and suddenly it just crashed,"
    Veronika said. "The biggest challenge now is to get more customers
    through that door and to get more products from importers... we don't
    import ourselves."

    Goals: An immediate goal is to get a Web site running.

    "We also want to get a freezer and the equipment needed for baking the
    bread," said Veronika. "In about a month we will start doing baklava
    (a desert) and bread baking like French croissants and European
    pastries in house."
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