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Armenian Consumer Confidence Slips In Q1 But Households Remain Resil

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  • Armenian Consumer Confidence Slips In Q1 But Households Remain Resil

    ARMENIAN CONSUMER CONFIDENCE SLIPS IN Q1 BUT HOUSEHOLDS REMAIN RESILIENT.

    Global Insight
    April 18, 2013

    by: Lilit Gevorgyan

    The report by the Central Bank of Armenia (CBA) revealed that consumer
    confidence deteriorated in the first quarter of 2013 mainly due to
    households' concerns over the current state of the economy, their
    shrinking real incomes and unemployment rate at 15.7% at end-2012. The
    overall index dropped to 44 points from 45.6 points reported in the
    last quarter of 2012. When compared to the first quarter of 2012 the
    overall index was lower by 3.3 points in the first quarter of 2013.

    All sub-indices measuring households' sentiment for business
    environment and economic activity in the first quarter firmly
    remained below 50 points, which according to the CBA's survey
    methodology signals poor sentiment. However, households were more
    upbeat about future developments, with the sub-indices measuring
    household's expectations over the next 12 months remaining above
    50, signifying positive territory. The quarterly survey includes
    households, non-financial and financial institutions and measures
    consumer sentiment on both current and future business environment
    and economic activity.

    A more detailed breakdown of the quarterly survey reveals that the
    sub-index measuring the respondents' income fell by 8.5 points from
    41.4 points to 32.9 points between the fourth and first quarters.

    Furthermore, the overall index was hit by a four-point drop, from
    26.7 to 22.7, in the sub-index measuring households' views on the
    current state of the economy. In addition, the CBA survey reported that
    Armenian consumers remained reluctant to undertake major purchases in
    the first three months of 2013. However, encouragingly households'
    expectations of income over the next 12 months have improved by 1
    point, reaching 52.6 points in the first three months of 2013. The
    respondents were less anxious about future employment prospects
    as the corresponding sub-index rose by 2 points. Nevertheless,
    households continue to have major concerns about future labour market
    developments, which is risk to increased households willingness to
    undertake major purchases over the next 12 months. Consequently,
    the sub-index measuring this dropped by 1.8 points, but it remained
    in positive territory standing at 55.1 in the first quarter of 2013.

    Significance:The latest confidence survey provides further evidence
    that the economy lost some growth momentum in the early months of
    2013 (seeArmenia: 4 April 2013:). Following a surprise annual real
    GDP growth of 7.2% in 2012, which surpassed the government's growth
    target, the overall economic activity in 2013 is likely to slow as
    a result of a more difficult external environment. Consequently,
    the government's official 2013 growth target of 6.3% could be too
    ambitious. More encouragingly, the latest survey suggests that despite
    Armenian consumers' downbeat view of the country's current economic
    performance, their views on their future employment prospects and
    income are more resilient. This is likely to maintain the strong
    upward trend in household demand with domestic retail trade posting
    6.7% y/y growth in January-February 2013, and suggests that consumer
    spending is likely to remain an important engine of growth during
    the year as a whole.




    From: A. Papazian
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