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ANC Australia Calls On Sbs To Reverse Its Decision To Cut The Broadc

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  • ANC Australia Calls On Sbs To Reverse Its Decision To Cut The Broadc

    ANC AUSTRALIA CALLS ON SBS TO REVERSE ITS DECISION TO CUT THE BROADCAST HOURS OF THE ARMENIAN LANGUAGE RADIO PROGRAM

    13:38, 18 March, 2013

    YEREVAN, MARCH 18, ARMENPRESS: Australia's multicultural and
    multilingual broadcaster has decided to cut the broadcast hours of the
    Armenian Language Radio program, and move the shortened version to a
    non-prime time slot on digital radio. As reports Armenpress referring
    to The Armenian National Committee of Australia (ANC Australia)
    official website, ANC Australia's organised online petitions calling
    on SBS (Special Broadcasting Service) to reverse this decision, which
    is insulting to the Armenian-Australian community and crippling to
    a very important radio resource.

    "The recent decision by the SBS to cut the broadcast hours of the
    Armenian language program, and move the shortened version to a new
    digital format. This will severely restrict the number of listeners,
    many of whom are of a generation largely without digital radio access
    or Internet podcast know-how.

    The rationale behind your decision to cut the Armenian language program
    from three hours to one hour per week was based on the most recent
    Australian Census. The Census does not provide a true reflection of
    the Armenian community in Australia as it does not provide "Armenian"
    as an ethnicity choice, requiring individuals to manually input
    this information.

    This arbitrary decision will have a negative impact on loyal community
    listeners, especially due to the new time slot allocated for the
    Armenian language program. The new hours between 17:00 to 18:00 are
    ill conceived and the move away from prime time is a detriment to the
    listening audience. This decision, coupled with the lack of an Armenian
    language television program in Australia, will further restrict the
    ability for local and international news to be broadcast in Armenian.

    SBS has failed to take into account the needs of the
    Armenian-Australian community when making its decision in this regard.

    We call on the SBS to immediately reverse its illogical decision and
    restore the Armenian language program back to a longer program in a
    prime-time slot," said in the petition.

    Since 1976, the Armenian community has relied on this important radio
    service as a crucial source for information.

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