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Ernst & Young: We Do Not Compromise In The Quality Of Our Services O

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  • Ernst & Young: We Do Not Compromise In The Quality Of Our Services O

    ERNST & YOUNG: WE DO NOT COMPROMISE IN THE QUALITY OF OUR SERVICES OR OUR INDEPENDENCE

    ArmInfo's interview with Eric Hayrapetyan, Ernst & Young Yerevan Office Leader

    ARMINFO
    Wednesday, March 27, 13:11

    Ernst & Young is a global leader in assurance, tax, transaction
    and advisory services. Worldwide, the company's 167,000 people are
    united by shared values and an unwavering commitment to quality. The
    company makes a difference by helping its employees, its clients and
    wider communities achieve their potential. Ernst & Young expands its
    services and resources in accordance with clients' needs throughout the
    CIS. 4,000 professionals work at 19 offices in the post-Soviet space.

    Ernst & Young (EY) entered the Armenian market in 2008. What results
    has the company managed to achieve over the five years of its presence
    in the market of advisory and auditing services in Armenia? Would you
    tell us the competitive advantages of the company? How seriously has
    the spectrum of services been extended?

    Our company has been operating in the market since 1999; however, we
    have been carrying out vigorous activity since 2008, when the Yerevan
    Office was included in the CIS Sub Area. We prepared for that step
    beforehand. In particular, in 2007 our employees attended training
    courses at the Moscow Office of the company, and we took advantage
    of the experience of our compatriots working at various offices of
    the company worldwide. This was one of our advantages - due to the
    "lack of borders" principle advocated by Ernst & Young, and thanks to
    the experience of the employees from Armenia, we launched the process
    of concentration of competence in each specific task and were able
    to ensure the high quality of services our clients worldwide have
    been accustomed to.

    One more important competitive advantage is the presence of many of
    our global clients in Armenia. I can say that almost all the big
    international companies in Armenia are global clients of Ernst &
    Young. Now that five years have passed, the Yerevan Office of EY
    has become self-sufficient to a great extent. We have nearly 40
    specialists, and we provide services in four key service areas -
    audit and related services, tax and legal consulting, transactions
    services and advisory services. Our clients are big Armenian companies
    and foreign investors that are ready to develop their businesses
    in Armenia.

    What significant changes have occurred in the market of advisory and
    auditing services in Armenia over the past five years, including the
    legislative initiatives? Is the demand for the consulting companies'
    services growing?

    The legislative regulation mostly covers the market of auditing
    services. Over the past five years this field has undergone simply
    revolutionary changes. Transition to international standards of
    financial statements and audit and the introduction of standards of
    compulsory audit for large companies have drastically changed the state
    of the market of auditing services and have given a positive impetus
    to its development. The adoption of International Financial Reporting
    Standards (IFRS) as the only standards of accounting statements is a
    very important step towards enhancing the investment attractiveness
    of the country and a very good opportunity for our company to use its
    immense experience in the sphere of IFRS. As a contribution to this,
    Ernst & Young released a sample of consolidated financial statements
    prepared in line with IFRS - "Good Group (International) Limited 2011"
    in the Armenian language. Later, the company released the Armenian
    versions of the samples of financial statements, particularly,
    "Good First-time Adopter (International) Limited 2011" for companies
    applying IFRS for the first time and "Good Mining 2011" for the
    companies engaged in the mining sphere. These samples of financial
    statements are only a small part of all the samples prepared by Ernst
    & Young and aim to help the companies to prepare their own financial
    statements. They are well known and widely used by various companies
    worldwide, and we are proud of making them available for Armenian
    users as well. We will update them every year.

    Regarding the market of advisory services, it is one of the key
    directions of EY's global business, and today it is a rapidly
    developing area of the company's activity in Armenia as well. The
    spectrum of the company's advisory services is very wide. It includes
    tax services, legal services, business consulting and transactions
    services. The demand for tax and legal advisory services is especially
    high. Recently, interest in advisory services in the fields of
    accounting, staff motivation and productivity management has also
    risen considerably. Among our advisory clients, there are large
    international companies working in the Armenian market or planning
    to enter the local market in the near future.

    Thanks to what innovations is the company going to increase its share
    in the Armenian market in the future?

    I have already mentioned that we were preparing for two years before
    rendering audit services. The same is true regarding the practice of
    the tax consulting. We invest heavily in professional training for
    our staff and accept no compromises in the matter of service quality
    and our independence. I don't think that we need innovations here.

    Ensuring the highest quality of services is our key to success. We are
    going to extend the list of services offered to Armenian companies,
    including advisory services on human resources management, legal
    consulting, assessment and business modeling.

    The economic authorities of Armenia reported earlier that the year
    2013 would be a crucial year for improving the investment climate
    in Armenia. However, direct investments declined by 40% last year,
    and the volume of portfolio investments is very small. Have the
    necessary conditions been created in the country for the investment
    climate to improve?

    I would not rely on last year's indices, as pre-electoral processes
    could affect these indices very much. Unfortunately, in developing
    countries political risks have a big effect on economic indices. As
    for our country, investors are not ready to take additional risks. For
    this reason, the country's risk should be decreased. Much should
    be done to ensure the rules of the game and equal conditions for
    all the participants in the market, which would help create an
    attractive investment climate. An investor needs to be confident
    that his investments are safe. Investors need to know how taxes are
    levied in our country and what should be done in order to meet the
    legal requirements.

    Last year more than 800 big companies of Armenia underwent an external
    audit, according to the results of which more than 250 organizations
    did not get a positive conclusion and some of them did not pass the
    audit. What mistakes, including those related to incorrect maintenance
    of accounting records, were revealed in the Armenian companies?

    One should pay close attention to audit terms - details are very
    important here. The thing is that according to the International
    Standards on Auditing, an audit conclusion may express an unmodified
    opinion, a modified opinion, an adverse opinion or a disclaimer of
    opinion. In addition, the opinion may contain an emphasis-of-matter
    paragraph. This addresses additional communications in the auditor's
    report when the auditor considers it necessary to draw users'
    attention to a matter or matters presented or disclosed in the
    financial statements that are of such importance that they are
    fundamental to users' understanding of the financial statements.

    So, the presence of such a paragraph doesn't mean that the opinion
    is modified or adverse. In practice we have come across an ambiguous
    interpretation of this situation in the press, even regarding an audit
    report signed by our company. Very often they incorrectly perceive
    any audit report, which differs from an unmodified opinion or without
    an emphasis-of-matter paragraph, as an "adverse opinion". And your
    question is direct evidence of that. However, it is not so. Judging
    by the information presented by the Finance Ministry, 234 out of 250
    companies (244, to be more precise) got audit reports expressing a
    modified opinion or an unmodified opinion, which however, contains an
    emphasis-of-matter paragraph. Eight more companies got a disclaimer
    of opinion, and only 2 companies received audit reports containing an
    adverse opinion. I see nothing horrible in these figures; it is much
    more unpleasant that 167 companies failed to have their financial
    statements audited and thereby violated the law.

    As regards mistakes when preparing the financial statements, they
    are quite diverse. I would rather mention the impartial problems
    Armenian companies come across when maintaining accounting records
    and preparing financial statements. The most important of them is
    the lack of a developed, active market. Modern standards of financial
    statements consider fair value as the key method of evaluating assets
    and liabilities. Fair value itself can be precisely evaluated only
    the case of an active and developed country. That is to say, this
    problem is impartial and we should hope that it will be solved as
    the economy develops.

    Were equal conditions ensured for all participants in the market of
    audit services? Some independent experts say that little-known and not
    so professional local audit companies took part in the audit process.

    I am not going to discuss the quality of my colleagues' work, but
    I would say that there are enough professionals in the market. The
    client's approach is of much importance - if the client needs a
    really independent, high-quality audit report, he will seek out the
    professionals, and if the audit is just to observe formalities, the
    client will go to the most affordable and negotiable supplier. We
    believe that in the course of time the absolute majority of property
    owners will appreciate all the advantages of business transparency and
    the demand for high-quality services will be natural. The Government
    and the professional community are exerting efforts to ensure high
    quality services provided by market participants. We welcome these
    measures.

    EY consultants have reviewed the salaries and compensations in Armenia
    for the fourth year in a row. How do our entrepreneurs view staff
    motivation? What trends can one observe in the given segment?

    The annual salary and compensation surveys became the first service
    in the sphere of employee performance management and reward that was
    offered to the Armenian clients by the Human Capital Group of our
    company. This demonstrates the demand for this type of service in
    the Armenian labor market. Ernst & Young has extensive experience in
    making compensation and benefits reports that are in demand worldwide.

    The big international companies that use this information about the
    state of the labor market to make important decisions in the field of
    personnel management have contributed to the popularization of this
    culture in the Armenian market. We have no doubt that in the course
    of time the interest in this type of service among local companies
    will also grow considerably. The market is developing by its own
    rules. The demand for highly skilled personnel is gradually rising
    despite the consequences of the global economic crisis, and the data
    of our reports are direct evidence of that. As a result, the winner
    is the one who follows the changes and trends that enable timely and
    grounded decisions.

    How many companies participated in last year's reports? What mechanisms
    do Armenian companies use in the sphere of personnel management?

    Nearly 40 companies from various industries participated in last
    year's EY compensation and benefits reports. In addition, detailed
    specialized surveys of financial and pharmaceutical industries were
    conducted. In addition to regular revision of salaries, many companies
    offer serious packages of non-cash benefits to their employees and use
    various systems of motivation. Though some indices have deteriorated
    as compared with the previous year, the plans for the future are more
    optimistic. For instance, the share of companies planning staff cuts
    next year is incomparably smaller than those planning to increase
    staff. In 2013 we are also going to conduct specialized industry
    surveys of the spheres of IT and fast-moving consumer goods (FMCG).

    Thanks for the informative interview!

    ArmInfo News Agency

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