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He's building on a precious tradition

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  • He's building on a precious tradition

    Sentinel & Enterprise (Fitchburg, Massachusetts)
    October 11, 2013 Friday


    He's building on a precious tradition

    By Patricia O'Connell, Correspondent


    LEOMINSTER -- As the son of a jeweler, George Boulgarian developed an
    interest in silver, gold and precious stones at a young age.

    He learned much of what he knows from his late father, Van Boulgarian,
    an Armenian who lived in Egypt before immigrating to the United
    States.

    The elder Boulgarian once owned the former Van's Jewelry on Prichard
    Street in Fitchburg. It was there, helping his father, that George
    Boulgarian got a taste of what it was like to work in a jewelry shop.

    "I learned from watching him, but I did go to school," Boulgarian
    explained. "Pretty much I was born in the business."

    "I'm not just a hobbiest," he added. "I've been in the business my whole life."

    He later began to work at George's Fine Jewelers in North Leominster.
    Most recently, he has relocated to George Boulgarian Jewelry Services
    at 109 North Main St.

    "I wanted to go out on my own and do my own thing," he explained. "I'm
    still making my own jewelry."

    His new shop is located in a small space, but Boulgarian said this
    keeps overhead low, so he's able to pass savings along to customers.

    Boulgarian said his new business is a full-service jewelry shop that
    offers everything from custom design to repairs.

    A sign out front advertises $5.99 replacement batteries for most
    digital watches, a price, he noted, is at the low end of the spectrum.
    "My repair prices are very competitive," he added.

    He said he particularly likes to do custom creations, and he noted
    that he's working on a few pieces right now, including an engagement
    ring.

    One part of his jewelry case contains a number of Wind & Fire
    Eco-Sustainable Jewelry expandable bracelets that Boulgarian said are
    hot sellers because they are made from recycled materials. These
    bracelets are made in the U.S., and some of the proceeds are donated
    to groups that help children with disabilities.

    Boulgarian also has a display of sterling silver charms for charm
    bracelets. He said a large order of wedding bands and diamond
    engagement rings are due to arrive soon as well.

    Beginning Nov. 2 from 9 a.m. to 3 p.m., Boulgarian will offer a series
    of appraisal workshops for people in the community, in which they can
    speak with an independent appraiser. The fees for this service will
    start at $95.

    He plans to hold these appraisal events every six to eight weeks.

    He said jewelry cleaning at his shop is always without charge.

    Boulgarian said that, through the years, he has made lasting
    friendships with many of his regular customers.

    "I take it personally that people can trust me with their jewelry,
    that I can help them out," he said.

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