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Hermčs' Armenian alphabet scarf goes on sale

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  • Hermčs' Armenian alphabet scarf goes on sale

    Hermès' Armenian alphabet scarf goes on sale

    12:21 * 15.11.14



    The legendary luxury brand Hermès unveiled in early September a new
    scarf featuring an Armenian alphabet motif to mark the 25th
    anniversary of the establishment of the Solidarité Protestante
    France-Arménie (SPFA), a humanitarian organization created in France
    in 1990 to aid victims of the Spitak earthquake in Armenia.

    On Wednesday, Pierre-Alexis Dumas, artistic director of Hermès, and
    Janik Manissian, president of SPFA, announced that the silk carré will
    be on sale, by subscription only, until Nov. 30.

    The proceeds from the exclusive, limited edition scarf are to be
    donated to the SPFA for its continued efforts in Armenia.


    Ten years after "Jardins d'Arménie," the new design by Hermès, called
    "Lettres d'Erevan," celebrates 25 years of the SPFA. The silk scarf is
    presented in two colors. The scarf, featuring the Armenian alphabet,
    is a "testimony to the surprising vitality of the Armenian people and
    their culture," as Pierre-Alexis Dumas explained during the
    presentation at the Petrossian Restaurant & Boutique in Beverly Hills.

    On the scarf, dropped capitals and friezes are drawn in delicate
    calligraphy and illuminated in the style of ancient manuscripts. In
    the middle of the writing, under a richly embellished arch, a sage
    sits meditating beneath a starry sky; in his hands, he holds the tools
    of knowledge: a quill and an open book.

    Speaking to Asbarez, the SPFA's general secretary Clément
    Hellich-Praquin expressed her organization's gratitude for the
    initiative from Hermès. "As a small organization that struggles to
    meet its operational needs through limited resources, this is truly a
    great honor for us," Hellich-Praquin said. "We can continue to do
    great work for young children in Armenia and Artsakh thanks to this
    gesture from Hermès."


    http://www.tert.am/en/news/2014/11/15/hermes/


    From: Baghdasarian
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